Rappathon Hacking for a Change

I wanted to share my recent experience I had last week at RAPP’s Rappathon: Hacking for a Change. Last month I attended my usual Digital Dumbo event and was approached by someone about checking out this upcoming hackathon event, and being the person that I am; I’m always looking for the next opportunity to challenge myself, collaborate and learn. So I reached out and was given a brief two days before the event that laid out 5 problem areas in that we as attendees would need to solve.

Check out the brief here: Rappathon Social Media Week Brief

We were encouraged to come up with ideas prior to attending and I thought to address the problem of “How can we eliminate the barriers to adopt alternative forms of transportation such as bicycles”. My idea consisted of a mobile app which empowers and educates people on the choices they choose and the impact those decisions have not just on ourselves but our environment as well. Now known as comoti. The idea was to give people an option to choose how they move from point A to point B. The visuals would amount to icons some examples would be of walking, bicycling, skateboarding, a car, train, bus, boat or airplane.

Rapp Presents Rappathon – Hacking For Change: A New Way Of Collaboration

The app would use location based technology like Google’s map quest API, this would enable the user to input a starting and end point which would equate to travel time. The data would capture expenses, calories burned and a carbon footprint documented into weeks, months or a year but through visuals. An example would be of someone who walked every day to work from home their analysis would be for sake of argument, today you expended 120kcals; saved $10 reduced your carbon footprint by 5% in a total time of 35min 5sec. If this same user on another day chose to take a taxi the analysis would be expended 20kcals, spent $15, increased your carbon footprint by 10% and reached your destination in a time of 15min 25sec. This data would be converted into visuals and can be shared throughout you’re social networks with a gaming perspective in setting challenges for yourself or against others who partake. We could also toss in some fun stuff like you just grew a forest from a seed, this would be someone who uses alternative means consistently, or you just chopped down a tree if you chose to go in the opposite direction of decision making.

I pitched this at RAPP’s ideation session which garnered a positive response and people seemed stoked to work on it. Two other ideas pitched were Start up Start Up and Social Smack down. We were broken up into 3 teams consisting of different disciplines; in addition we had 3 stations in which the idea would stay tied to. So the idea remains at a specific station and the teams would rotate collaboration on the ideas. It was extremely difficult because we had to commit to the project and be able to detach once rotation time came. The role I played was in providing user experience (UX) and Information Architecture (IA).

The 3 ideas we worked on throughout the day was presented at this past Social Media Week hosted by Big Fuel. The panel was moderated by Wayne Pick  Camilo LaCruz   Craig Elimeliah  Paul Steketee  Ozioma Egwuonwu   and Benjamin Gatzke 

They all played an integral role in helping the teams gather their thoughts and strategically structure how it might be best to tackle the situation. Other people involved that contributed was Edwin Chog @e4c4 (backend developer), Paul Molluzzo @PaulMolluzzo (strategy), Aliona @siberiancharm (designer) and Jason Rosado @awayofart (front-end developer).

Closing thoughts: Would I do something like this again? In a heart beat! I learned what I’m capable of accomplishing under super tight deadlines working on multiple projects, 3 to be exact. That is a tremendous amount of work to take on, I had an awesome time making new friends and learning from them also. As I sit here and wonder what could have we accomplished if we had two days or a week?! Collaboration in rotation can it be the new way to innovate? What a concept.

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Are Designers Strategist

This industry is one of solving complicated problems for clients. We use a multitude of tools at our disposal, if we’re lucky enough to have access to them all. Those tools encompass everything and anything from analytics (quantative/qualitive), UX design, account planning, copywriting, public relations, illustration and so on… Working as cohesive unit ensures that the creative doesn’t suffer at any given point, being sure the chain is only as strong as its weakest link and hopefully there’s none.

But what about designers, are designers considered strategist all on their own? To those who aren’t creative probably wouldn’t think so, but they would be wrong in their assumption. Design is a critical piece in the strategy of helping a brand solve their marketing problem. How can designers role play such a crucial part? Well for instance a designer when called upon must assess that brands current situation. What is this new partnership trying to accomplish, are we looking to refresh/re-brand an existing one or are we trying to bring a totally brand new one to market.?

What’s the current brand image, does it have a negative stigma attached; meaning do we have to change people’s perception of it? What about a logo’s is the logo projecting what the brand is all about, or maybe it looks too similar to another existing brand? Are the brands colors welcoming generating a positive feeling among consumers? As you can see many questions need to be answered in designing an experience.

Designers are just as a crucial piece to the equation when creating a brand/clients persona. Because let’s not fool ourselves each brand is a living breathing entity. It’s how that entity interacts with its audience that will determine if a brand sinks or swims.