1. adherence to moral and ethical principles; soundness of moral character; honesty.
2. the state of being whole, entire, or undiminished: to preserve the integrity of the empire.
3. a sound, unimpaired, or perfect condition: the integrity of a ship’s hull.
The advertising world is unrelenting and a fast paced industry, all that is involved in it must go with the flow or risk drowning. Understandably so in order to keep pace with all the new trends an everything, when you think about it as a whole picture it’s pretty nuts. The ad game must stay on the latest trends in web technologies/mobile, fashion, entertainment, automobiles, food etc… The list can go on forever! And with that unrelenting fast pace you can be assured that you will run into a few maybe more who are just as unrelenting, unrelenting in a good or bad way. For the purpose of this post we’ll concentrate on the latter.
We dabble in a creative industry full of ideas and collaboration, we also partner with clients to create deliverables in order to innovate new things to be placed out into the world. Not every time the partnership is going to work which is ok, there’s not an agency out there that can say they’ve never lost an account or something got botched up. It happens to the best of us. Maybe the client was a difficult one who was too stiff in the creative process, or the agency wasn’t the right fit for the project? In any way all of those scenarios are good and can actually aid you in learning, you can just chalk it up to life’s experience.
What I did want to mention is how you conduct yourself under those circumstances is what’s important! An example would be giving false information. I know of a story in which a person let’s call him “Jeff the strategist” approached someone let’s call him “Mike the developer” claiming he was commissioned by a client for a web design project. A few exchanges of words and contact information and a meeting was set to take place the following week (Wednesday @ 3:30pm), the night before Jeff contacted Mike asking for examples of work for a “pre-meeting” 1st mistake. Jeff should have asked for examples a lot sooner than the night before. The day of the meeting about an hour and a half before it was to take place Jeff cancelled claiming the work shown was not too his liking, now at this point Mike never had a chance to speak with the “client”.
The next piece of information is when integrity’s name was thrown into the mud. Mike did his research on Jeff the strategist and his “client” it turns out that there never was a client in-fact Jeff the strategist was a full-blown partner (Manager) to the client and he led Mike to believe that he was commissioned by the client, and was on the lookout for a web designer. So at this point how can anyone take Jeff the strategist word as truth? Your word is part of your brand as an individual in this industry, if you burn bridges word in this industry travels fast and you can pretty much kiss your career in the ad game goodbye! No agencies will want to hire you or any creative’s will want to partner with you as well.
Your word carries tremendous weight not only in this industry but life in general. So take heed and don’t dig yourself an early grave.